The Perfect Gift
Because of its sentimental value, jewelry is one of the most adored gifts that you can give for family and loved ones. Typically, jewelries that are carefully designed and crafted and those that are made of precious gemstones and crystals command higher prices. Regardless of its high price, however, jewelry still remains to be one of the most popular choices among gift-givers. One of the best brands that you can pick is the Pandora jewelry, which is noted for its excellent jewelry items.
Established as a small business in Copenhagen, Denmark in 1982, Pandora jewelry has steadily climbed in the world of jewelry enterprises and today, it is considered to be one of the frontrunners in the industry. Nowadays, Pandora jewelry is accessible in over twenty countries around the world, accounting for around eighty-five percent of their market share. This high rate of success is attributed to the jewelry’s distinct feature of being customized by the owner.
The idea of offering women the opportunity to personalize their individual jewelry back in the early 1980s was introduced by the couple Per and Winnie Enevoldsen. They travelled regularly to Thailand to search for exquisite pieces to import and eventually shifted their business to wholesale market after the demand increased. By the end of the eighties, the couple started a production establishment in Thailand and hired a designer to create an exclusive jewelry set for them. In 1996, a second designer was also hired to produce the famous Pandora charm bracelet.
One of the significant milestones of Pandora jewelry was in 2002 when it was able to penetrate the North American jewelry market. Since then, Pandora jewelry has already produced eight hundred handcrafted designs of Pandora beads and charms for bracelets, earrings, rings, and necklaces. These days, Pandora jewelry can be bought in countries across Europe, the Caribbean, and Australia. One good thing about the company is that it donates part of its profits to several non-profit associations.
Just recently, Pandora jewelry released its newest jewelry set which is made of eighteen carat gold and precious gemstones – the LovePod. It features the stackable Pandora rings which can be combined to other Pandora pieces to create a distinctive style. And just like all the other Pandora charm bracelets, the LovePod can be personalized according to your preference.
Of course, while there may be a lot of different Pandora jewelries to choose from, it all boils down to the customer’s personal preference and taste. This has been recognized by Pandora jewelry and as such, has continually improved its line of customizable Pandora charm bracelets and necklaces.
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