Build your own Jewellery now more popular than designer Jewellery
The jewellery world has undergone a massive overhaul in the last 4 years with fashion designers like Dolce and Gabbanna, Giorgio Armani, Channel and Gucci all launching their own designer jewellery ranges. However, these fashion designers have, for once, been eclipsed for once by the fashion for ‘design your own bead’ jewellery.
These beaded jewellery companies though are not a new phenomenon, which as many people believe, are a flash fad that will last for a few years and then die out. The company Trollbeads, who are considered the innovators of the concept of self build bracelets, were first launched in 1976.
The beginning of Trollbeads was small. There were no plans of world domination or theories of a radical overhaul of the jewellery industry. It was a Danish Jeweller who decided to make his daughters special gift something unique. This unique gift was to become what we now know as Trollbeads and it would be the first of many stepping stones for what is now a radical change in peoples jewellery buying habits.
Since this first creation more than 30 years ago, many other companies have sprung up all offering similar ideas such as Pandorra, Tedorra and Love Links all offering silver and gold ‘build your own’ bead jewellery. Other twists on the self build concepts have also been created such as Nominations. This is an Italian company who offer steel expanding bracelets and jewellery that you can build yourself.
All of these companies have created something that no other jewellery company has ever managed to do to such a large extent. They have created consumers who are not only followers of the company but see these companies as great ways of creating jewellery, that will express their personality and style though the building of the jewellery that they offer. It is this theory that is changing the jewellery market place and is damaging the sales of the formally untouchable catwalk fashion names. This is not just a fad and the popularity is growing for these companies, so be quick to join in before everyone you know gets a bracelet first.
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Peach Tree Trollbeads Trunk Show Nov 09
