Pandora Jewelry – Developed From a Two-Man Business
Maybe you are not unfamiliar with Pandora jewelry. But how much do you know about Pandora jewelry? Do you know the history of Pandora jewelry? PANDORA has gone from a two-man business 25 years ago, to a team of 35 at its head office in Copenhagen, a team of over 100 employees servicing North America, and 1,000 workers at Pandora Productions, its factory in Thailand.
The history of Pandora jewelry dates back in 1982, the goldsmith P. Enevoldsen and his wife in modest surroundings on Nørrebrogade in Copenhagen, Denmark built the jeweler’s shop, which one day become Pandora. They often travelled to Thailand search jewelry for importing, and as demand for their products increased, the shop began to focus on the wholesale business.
In 1987, after several highly successful years as wholesalers, the company discontinued its retail activities and moved to larger premises. After a few more years as wholesalers, Winnie and Per were inspired to open their own factory in Thailand. This was done as a means of ensuring, among other things, control of their own designs. Lone Frandsen was hired as a designer, and the company began to focus on creating a unique jewelry brand. In 1996, Lisbeth Larsen, goldsmith and designer, joined the company and, together with Lone, who has played a key role in defining PANDORA’s style.
Pandora’s launched its ever-popular charm bracelet on the Danish market in 1999. Consumers quickly embraced and are crazy about the concept, and PANDORA grew hand in hand with the increase in demand. In foreign markets, Pandora jewelry has been in high demand, which turns PANDORA into a global brand that is currently sold in 18 countries.
Article source: Fashion Front – Pandora Jewelry
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