Chamilia Jewellery
Chamilia jewellery is fast becoming one of the UK’s top selling brands. There are several reasons for this and this news article will explain what these reasons are.
Firstly, Chamilia is all about simplicity. A simple design made for simple consumers. Consumers who just want something to put on and not go through a decision making process about why they are wearing it. Chamilia jewellery will fit any mood, any occasion and appeal to a host of consumers.
In fact, Chamilia is actually for consumers themselves. Consumers can design their own jewellery and personalise it just the way they want to. Some consumers may want their charms in a certain way whilst others may opt for something entirely different. The brand have actually said themselves that the concept is similar to a chameleon, the little lizard that changes its appearance dependant on the environment it finds itself in at any given time.
The company behind Chamilia was founded in 2002 by two men – one of the name Killian Rieder and the other one Jeff Julkowski. Killian has previously worked with fashion icon Polo whilst Jeff has worked with other leading companies too. Both men felt a market opportunity for their chosen brand and have since launched it in the UK. Sales so far seem to reflect that their opinion of the market was right as many consumers are taking to the brand in droves.
Created by skilled individuals, Chamilia features a range of handcrafted beads made out of Italian Murano glass. The majority of the items have some stunning colours and the result is a very modern looking and traditional jewellery collection. Sold in bracelets, necklaces and bangles, it has already become a hit in the UK. Chamilia will only get bigger and will become a big hit in the future in the UK!
About the Author
The author works for Ernest Jones and Chamilia jewellery can be found at Ernest Jones.
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